Rode acquires Mackie
RØDE announced the acquisition of Mackie. Mackie is an American company that has been a solid player in the professional audio industry. They are well known for their audio mixers. Over the years.
This represents a new chapter in the evolution of RØDE and establishes The Freedman Group – the parent company of RØDE – as one of the world’s most well-rounded pro audio companies. The Mackie products add to RØDE’s existing offerings.
The two companies will be in a good position with a desirable catalog of products spanning a wide range of audio solutions for content creation, home and studio recording, broadcast, and live sound production.
“I am absolutely thrilled to welcome Mackie to The Freedman Group’s roster of iconic audio brands,” says Founder and Chairman Peter Freedman AM. “They are true legends, with a pedigree of live sound expertise that is simply unmatched. Today, RØDE and Mackie are both leaders in audio, and we share the same passion for creating innovative, high-quality products with a strong customer focus. With this acquisition, The Freedman Group is now a premier audio technology company offering world-class products to an even wider range of customers, from up-and-coming content creators to professionals working in live production and everyone in-between.”
RØDE Founder and Chairman Peter Freedman AM
Since 1989, Mackie has been a leading designer and manufacturer of pro audio products, including mixers and loudspeakers for home, studio, and stage use.
Mackie has made a name for itself as a highly innovative brand focusing on ‘built-like-a-tank’ quality and affordability. Groundbreaking products like the 1602 and D8B mixers and SRM450 loudspeaker were instant classics and, combined with a unique marketing approach, established Mackie as a go-to brand in the recording and live sound industries. Today, Mackie has popular products such as the ProFX series of compact mixers, the Thump series of powered loudspeakers, and the popular CR series of desktop production monitors.
“The entire Mackie team is excited to be joining forces with Peter, Damien and their incredible crew. Having worked in the audio industry for many years, I have always held RØDE in high esteem. Their manufacturing capability and technology leadership is second-to-none in pro audio and I think they are the perfect partner to help Mackie expand as we enter an exciting new chapter in our history. Also, the timing could not be better. We have an incredible product roadmap ahead of us, which we’ll be making some big announcements for leading up to NAMM ’24. This is an extremely exciting time for Mackie, and we couldn’t be happier doing all of this alongside the RØDE team.”
Alex Nelson, CEO of Mackie
Mackie’s brand, manufacturing, and operations will remain unchanged, and combine the complementary IP, infrastructure, and resources of both brands. RØDE states the acquisition offers powerful growth opportunities for RØDE and is a significant milestone in their global expansion.
